Neovize - BLESS STUDIO

New logo&branding for market leader
in eye-surgery industry

Client: NeoVize, s.r.o.

We won an invited competition to rebrand the leading eye surgery provider in the Czech Republic and Slovakia – NeoVize.

''I first encountered the NeoVize brand as a prospective patient. During my research into eye surgery options, they stood out to me as the best choice. So, I was delighted when they invited my team and me to compete for a new logo and visual identity. I contemplated the type of logo I would like to see when considering eye surgery and concluded that it should be comforting, much like the reassuring smiles of the staff. This is the same smile a satisfied patient has when seeing the world clearly without glasses after a successful procedure'' - says designer Pavol Bartoš, who led the redesign project.

The concept that won over the client is a clean and modern logo design with rounded corners and a smile, communicating a human touch. Along with the whole new visual identity, it reflects NeoVision - a highly professional, modern, and precise brand, yet with a distinctly compassionate approach, which is crucial in this segment.